Designing a customer experience strategy rooted in empathy

Evoke
23 August 2021 Evoke

“Customers today evaluate a brand’s value proposition on how they do their business. To meet their expectations of receiving a humanized and personalized brand experience, companies must have a deep understanding of their customers’ end-to-end journey and its related bottlenecks and pain points.” – Izzy Becerra, Senior CX Strategist https://hubs.li/H0VM6200

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