Making the personal(ization) choice

“Personalization means using data to transform one-size-fits-all marketing into individually tailored experiences. It also means adapting as the brand learns more about its audience. This adds complexity to any project—so how do you know if personalization is worth the investment?”
— Oren Roth-Eisenberg, VP, Engagement Strategy

https://hubs.li/H0PSg830

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