WRG, a division of The Creative Engagement Group, is a global experiential agency specialising in live, hybrid and virtual events and exhibitions.
With a return to live events on the horizon, WRG wanted to explore how to bring audiences back together in 2021 and beyond.
They assembled a focus group of 60 senior events, marketing and communications professionals to consider how we should best bring audiences back, and what the potential pitfalls could be.
In this Return to Live ThinkTank Insight Report you will discover:
The 4 key actions to undertake when looking to attract audiences back to live events
Analysis of new audience behaviours and how to cater for them
