The great reset of frontline HCP relationships

The Creative Engagement Group
01 May 2022 The Creative Engagement Group

In this article via PMLiVE, Madelaine Allen talks about making the most of the interactions, content and channels that healthcare professionals look forward to in a #LaunchExcellence context.
Critically, she identifies the need for pharma and its agency ecosystem to challenge existing processes, models and methods in order to create and deliver deeper engagement with HCPs.

#pharmamarketing #commercialexcellence #fieldforce #experiencedesign #medcomms

See the full post here

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