The Creative Engagement Group

The Creative Engagement Group is an unusually shaped communications group that creates the moments that inspire lasting change.

It does this by partnering with clients to provide employee engagement, learning & training solutions, scientific engagement and capability building, all underpinned by applied behavioural science. It engages internal and external audiences through the creation and delivery of live & virtual experiences, film, branded content, immersive and interactive content.

The business operates with seven brands:

WRG, The Moment, Just Communicate, Axiom, Logicearth, Forty1 and Cormis.

The group’s seven divisions work together to create unforgettable moments that change behaviour, enrich cultures, increase skills and drive overall business performance. The Creative Engagement Group works with an international blue-chip client base across business categories and has a particular strength in healthcare.

The Creative Engagement Group is an unusually shaped communications group that creates the moments that inspire lasting change.

The business operates with seven brands:

WRG, The Moment, Just Communicate, Axiom, Logicearth, Forty1 and Cormis.

View Work

Years of combined heritage

3,500

creative projects a year

80%

of income is for international programmes of activity

Create unforgettable

The Creative Engagement Group provides international clients with the ability to generate deeper levels of engagement with their internal and external audiences.

The Creative Engagement Group was built from a unique DNA. Unlike other communications groups, it is a culture of creators and makers – each agency has origins in delivery, creativity and user centricity. When ‘story telling’ has been replaced by ‘story doing’, the group works with clients across a range of sectors, from automotive to tech to media, with a particular strength in healthcare.

Lloyds Employee Culture Change

Integrated B2B Campaign

VR Radio Presenter Training

Immersive Exhibition Experience for ERS

Google Digital Garages

LLOYDS EMPLOYEE CULTURE CHANGE

Internal communications campaign using authentic, personal experiences of real Lloyds Banking Group employees, to support the workforce through a period of significant business change.

Create a three-year campaign to inform 75,000 colleagues about the fundamental transformation of the Group’s culture and ways of working, opening-up honest conversation without alienating an already nervous workforce.

A multi-channel approach offering every colleague reasons to engage and share. A campaign that creates a ‘safe space’ for colleagues to talk about transformation. Personal stories from right across the business that resonate with every colleague.

Within Lloyds, our stories have been viewed over 200,000 times and generated thousands of likes, shares and comments.

Integrated B2B Campaign

An integrated event and bite-size online content to drive revenue growth and increase awareness of the bank’s capabilities in the tech sector.

Help the international bank to get closer to C-Suite stakeholders in its tech customer-base and give the brand a voice in this fast-moving sector.

A strong, layered campaign that would deliver content across internal, live event, sponsorship and online channels. The programme started with an internal awareness campaign to get Relationship Managers engaged. The centre of the campaign was a non-traditional live event, held in San Francisco, that brought together 59 clients from 11 countries. 32 pieces of film content captured at the event were turned into over 70 assets for use in local and global online marketing campaigns.

The combination of the high-end customer experience and compelling online content gave the brand a voice in the tech sector and $5 million new revenue tracked so far.

VR Radio Presenter Training

An interactive, immersive training experience to ensure Global’s radio presenters knew how to handle unexpected situations and avoid costly errors.

A learning solution to train presenters without taking over a live radio studio.

Use virtual reality to immerse the audience in a state-of-the-art studio and place them in high-stake scenarios. Recreating the pressure of being on air and injecting jeopardy if things go wrong to create unforgettable emotionally fuelled learnings.

The award-winning solution has significantly reduced operator errors since it was introduced.

Immersive Exhibition Experience for ERS

A 3D interactive world that uses augmented reality to convey a product’s key differentiator.

An exhibition booth to connect with a congress audience and deliver a product differentiator in a memorable way.

Combine strategic content, environment design and AR development to grab the attention of a busy healthcare delegate and show the life experiences that patients on the client’s product would now be able to enjoy.

Measurable delegate interaction with messaging and Gold winner at PM Society 2019 awards.

Google Digital Garages

Physical experiences to introduce customers to the brand’s people, its products and its culture.

Give small business owners and consumers the opportunity to meet Google experts face-to-face, ask questions and be coached through online marketing fundamentals in a more social setting.

Highly flexible social popup spaces to help people increase their digital savvy, by taking Google’s expertise and people into their world. These environments ranged from high street retail spaces, popups for libraries and a double decker bus to reach remote communities.

Huge uptake from the public across 3 permanent stores, 5 semi-permanent stores , 12 temporary garages and 1 Google bus.