Building a brand with infinite promise

07 April 2021 Evoke

“In the corporate world, breaking the brand promise hurts your customer’s trust in your brand and creates a feeling of deception. The larger the scale of the relationship, the harder it is to repair the break. And in today’s landscape, promises are spreading exponentially by the megabits per second.”

– Bettina Papirio, VP, Engagement Strategy

See the full post here

Back to News